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Sales Retained Report: Veterinary Pharmaceutical Sales Accuracy

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Lost Gained Retained image anonymisedWe have looked at Sales Lost and Sales Gained reporting when it comes to veterinary pharmaceutical sales in the animal healthcare industry. Now we are going to look at the last piece of the puzzle.

Veterinary Pharmaceutical Sales Retained

This is an often over-looked area of veterinary pharmaceutical sales reporting. However this group of customers offers a wealth of information and opportunity. The animal healthcare industry is connected so don’t rule out a simple follow up with a retained customer. Here’s why:

  • A “Thank You” goes a long way
    • The animal healthcare industry is about care so let your customers know you care and appreciate their veterinary pharmaceutical business. You never know what you will receive on the back end.
  • Cross-Selling Opportunity
    • Check in with your veterinary pharmaceutical customers and asking how things are going. You may discover they have an issue you can solve. The animal healthcare industry is always changing. Make sure your customers know everything you can offer by way of veterinary pharmaceuticals.
  • References & Referrals
    • In veterinary pharmaceutical sales throughout the animal healthcare industry, references and referrals make a huge difference. Don’t be afraid to ask your current customers for support in your veterinary pharmaceutical sales endeavors.

The veterinary pharmaceutical sales retained report is often taken for granted. The truth is it is still something to review regularly. A happy customer is an important part of any business, especially in the animal healthcare industry. Let those happy animal healthcare customers know you are there to support them and all of their veterinary pharmaceutical needs.

For more information about Veterinary Insights’ veterinary pharmaceutical optimised reports in Vision CRM, contact us today. Veterinary Insights, where information is key.


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